COM0015
Chris Price
Two social media tools and sources that are good for listening and monitoring trends and news updates for business on the internet are: Google Trends; and Hootsuite. Both sites monitor activities on the major social media sites including: Facebook, Twitter, Instagram; youtube. Both have analytics’ pages for activities on social media sites.
Google Trends
Google Trends is a free social media tool that helps users to follow and search for trending topics online. It tracks and monitors the development of trending activities online. Google Trends can keep track of news stories that are trending in the world and compares them to how they are trending in Canada. Users can monitor the latest and most popular blogs and news stories on social media. Google Trends can monitor keywords for the users’ business to see how well they are trending online. Businesses can use Google Trends to search for key words related to their business strategies. For example, they could input their brand names into Google Trends and compare their trending results data with those of other companies. This information provides a company with feedback on the on-line acceptance of their products and guidance on how to grow the business with a better online presence.
Hootsuite
Hootsuite is a social media analytical tool that collects and tracks data from social media sites such as facebook, twitter, youtube and instagram. Analytical tools are good for monitoring the popularity of specific topics such as: products, brands, important people and the activities of people and potential customers following these subjects. Hootsuite helps the user to build a dashboard for business that will monitor and compare on-line activity. It can count the number of visitors, likes, views, and comments for all social media sites (Facebook, Instagram, Twitter and youtube). Hootsuite can help users to keep track of activity for social media campaigns and provides data that can be used by businesses to set long term goals for their social media accounts. The data can be used to set goals and determine the impact of their business’ social media presence and engagement with the user-audience by seeing the progress of the company’s growth on all of there social media sites. The business can visit and monitor all there social media sites activities (views, likes, comments and visitors) regularly over the course of a year.
Reference
https://buffer.com/resources/social-media-tools-2019/
Chris Price